Marketing should pervade every aspect of business and program planning, but
all too often it is relegated to a cursory promotional brochure or a static web
page. Claro! helps small business owners and nonprofit organizations think
through issues of branding, identity, and target markets — time and money
well-spent before wasting effort and dollars on ineffective promotional schemes
and publications. We help you avoid these marketing traps by:
 | Helping you scope your mission, objectives, and understand your stakeholders |
| Conducting environmental scans and competitor analyses |
| Helping you identify key strategies and evaluate promising alternatives |
| Drafting your marketing plan and planning thoughtful promotional efforts including a web presence, if warranted |
| Helping you develop and implement an effective promotional plan |
| Designing processes to monitor marketing program effectiveness over time. |
Copyright © 2005 Claro! LLC. All rights reserved.
Revised: November 22, 2005